How to generate Revenue with classical advertsing..

«In 2001 we were elected lead agency for coca cola light.» In that year Coca-Cola wanted to reach

out to the swiss consumers specifically. The product design is silver. And so for us it was obvious,

to make silver the campagne theme and take from it both the autonomy aswell as the unique lifestyle

and to develop it for Coca-Cola Light. For the poster campagne, the consumer competition and the

product sampling. The campaign scored such significant sales figures in switzerland that our idea

was adapted internationally. de Jeanguenin: Conception, Creation, Realisation, Production and implementation.

««Background Information»»