 The promotion of saving money.«Make a campagne that saves money and sells machines.» Easier said than done.The idea. Based on the international advert à la Desperate Housewives, a promotional campagne developed to look as if everything came from one hand yet still generated minimal realisationcosts. An attractive offer that nobody can resist. The result: A campagne tht sells and generates an image. And a new job for us. The Tassimo-Winterpromotion, where the competitors had to dress warmly.
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